This certification validates practical skills in digital content and design workflows, including creative production, asset preparation, and efficient professional workflows. It is intended for practitioners delivering consistent digital content.
A marketer wants the ability to send win-back messaging to consumers through Instagram ads based on their last purchase, whether it occurred on the organization's App, website, or in-store.
The marketer has the following data sources available to be imported:
• Member Hub
• Digital Order Line (DOL)
• Brick Mortar Order Line (BMOL)
• Clickstream
How should the Experience Platform be set up?
A B2B company wants to send out an email or text invitation to their exclusive new product webinar to current clients who have viewed their new products web page within their customer only portal and have opted into receiving communications.
Which data fields should be sent to the destination?
A food company offers monthly subscription meat boxes. People who buy bacon in the past 90 days typically spend 20% more. The company wants to use the Experience Platform to remind customers to add bacon to their upcoming subscription box to increase sales. Subscription boxes cannot be changed 2 weeks before delivery.
The company has the following data sources available to be imported:
• CRM system of customers
• Order Processing System detailing orders
• Product Catalog via Magento
• Adobe Analytics
The company uses the following tools to market to customers:
• Email
• Google Display Ads
• Facebook
• Adobe Target for personalization
How should the engineer set up the segment?
A customer brings in their data from CRM and Data Lake sources daily through Adobe Experience Platform Sources.
Which Segmentation(s) evaluation is allowed?
A marketer for a telecommunication company is designing a campaign for their existing customers to upgrade to the latest smartphone device. The marketer also does not want to annoy customers who have already upgraded or have not opted in for email.
Which attributes should be used to meet the requirement?