Guarantee reduction of the cycle time for quality improvement because the internal change agent already knows what needs to be done and how to do it.

Set more goals for improvement because the internal change agent has a greater interest in the outcome.

Gain greater support for change from a respected leader who understands the company’s key business factors and the need for change.

Better protect the needs of all stakeholders by providing feedback to top management that is nonthreatening and more objective.