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Googleindividual-qualification

Google Analytics Individual Qualification (IQ)

This certification validates practical skills in business intelligence and reporting, including data preparation, analysis, governance, and communicating reliable insights. It is intended for professionals who build or operate data-driven solutions.

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Exam Details

Total Questions

332

Last Updated

Aug. 2026

Rating

4.9

Question Types

Multi choices

332

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#211Multiple Choice

Which of the following attribution models would be useful for evaluating ads and campaigns that are designed to create initial awareness about a brand?

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#212Multiple Choice

Custom Metrics can have which of the following scopes?

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#213Multiple Choice

What is a "metric" in Google Analytics?

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#214Multiple Choice

What does the "Users" metric measure?

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#215Multiple Choice

Which of the following suggests a poorly performing landing page?

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