This certification validates practical skills in enterprise business systems, with emphasis on configuring processes, managing information, and supporting business outcomes. It is intended for professionals who implement or operate enterprise business systems.
You need to track customer journey page visits.
Which content type tile should you use?
You need to set up a new customer journey.
Which action can you perform?
You identify a new lead. The individual continues in the customer journey.
When should the sales team engage with the lead?
You need to create a customer journey that targets a marketing segment. The customer journey must exclude contacts who have already subscribed to a subscription marketing list.
Which set of actions should you perform?
You need to send a commercial marketing email.
Which two dynamic fields are required? Each correct answer presents part of the solution.