This certification validates practical skills in cloud architecture and operations, with emphasis on configuring processes, managing information, and supporting business outcomes. It is intended for professionals who implement or operate enterprise business systems.
Analyst of Northern Trail Outfitters (NTO) marketing team needs to pull email metrics for an upcoming quarterly company meeting. These metrics need to be reported per email campaign for each of NTO's Business Units:
* Number of Sends
* Delivery Rate
* Overall Bounce Rate
* Block Bounce Rate
* Open Rate
* Click Rate
* Complaint Rate
* Unsubscribe Rate
Which email report should NTO's Marketing Analyst pull from Marketing Cloud to get this information?
Northern Trail Outfitters is concerned with their sender reputation and needs consistent visibility into subscribers who report their email as spam.
How should they determine which subscribers reported their email as spam so they can flag those records in their customer service database?
A retail company's database of record resides at a third party company that also keeps track of purchase history. Their database only updates once a day where new records can be created and merged. The database uses the unique identified "Customer ID".
The company wants to send real-time Welcome emails to newly registered website users who provide their email address in exchange for getting 10% off their first order, and ensure this send is connected to "Customer ID" in the database.
What three key issues should be addressed? (Choose three.)
When joining a data extension in Contact Builder, in which scenario should a consultant mark the Use as Root checkbox?
ABC Company needs to reduce the amount of work when managing messages to customers, but cannot add any more personnel due to budget constraints.
There has been an increased number of customer purchases on their website, and the team currently sends batch order confirmations.
What solution will decrease manual workloads on the team and will improve their customers experience?