SAS Statistical Business Analysis Using SAS 9: Regression and Modeling

Refer to the lift chart:

At a depth of 0.1, Lift = 3.14. What does this mean?

Refer to the lift chart:

What does the reference line at lift = 1 corresponds to?

Suppose training data are oversampled in the event group to make the number of events and non-events roughly equal. A logistic regression is run and the probabilities are output to a data set NEW and given the variable name PE. A decision rule considered is, "Classify data as an event if probability is greater than
0.5." Also the data set NEW contains a variable TG that indicates whether there is an event (1=Event, 0= No event).
The following SAS program was used.

What does this program calculate?

Refer to the exhibit:

The plots represent two models, A and B, being fit to the same two data sets, training and validation.
Model A is 90.5% accurate at distinguishing blue from red on the training data and 75.5% accurate at doing the same on validation data. Model B is 83% accurate at distinguishing blue from red on the training data and 78.3% accurate at doing the same on the validation data.
Which of the two models should be selected and why?

Assume a $10 cost for soliciting a non-responder and a $200 profit for soliciting a responder. The logistic regression model gives a probability score named P_R on a SAS data set called VALID. The VALID data set contains the responder variable Pinch, a 1/0 variable coded as 1 for responder. Customers will be solicited when their probability score is more than 0.05.
Which SAS program computes the profit for each customer in the data set VALID?