This certification validates practical skills in cloud architecture and operations, with emphasis on configuring processes, managing information, and supporting business outcomes. It is intended for professionals who implement or operate enterprise business systems.
Northern Trail Outfitters (NTO) wants to ensure its emails are meeting subscriber expectations and enticing engagement.
Which two best practices should NTO employ when sending email? (Choose two.)
Northern Trail Outfitters (NTO) has created a new onboarding series for customers who have purchased its fitness tracker. Customers were automatically opted in and received three emails from NTO within one day. The onboarding series includes personalized recommendations but lacks an easy way to opt out or update preferences.
In this scenario, what best practice was achieved?
Northern Trail Outfitters uses link aliases within the HTML versions of their emails to indicate where clicks occurred, even if the same URL is used multiple times within a send. A marketing employee has been asked to pull the email addresses of all customers who clicked on the link associated with `Main Banner Top` in their most recent newsletter.
Where should the marketer find this information?
A national public university distributed a newsletter to alumni, students, faculty, and prospective students. The university's marketing team wants to see the results of the email campaign.
Which two items of information and data about the performance of an individual send can be exported from Tracking in Email Studio? (Choose two.)
Northern Trail Outfitters wants to leverage Content Builder templates to streamline the email creation process. For its monthly email newsletter, they include content specific to the company's loyalty and non-loyalty members.
How should the email be built?