This certification validates practical skills in cloud architecture and operations, with emphasis on configuring processes, managing information, and supporting business outcomes. It is intended for professionals who implement or operate enterprise business systems.
A marketer is updating a data extension by manually importing a file. The marketer wants to ensure only new records are added to the data extension during the import process.
In which two ways should the data extension and import be configured? (Choose two.)
A company has set out to increase their subscriber base. They hired a team of marketing consultants to develop an acquisition plan backed by data.
What are two effective methods to acquire new subscribers? (Choose two.)
Northern Trail Outfitters wants to use something other than an email address to identify subscribers.
What functionality could accommodate this?
A small company, with limited resources, has started to use Marketing Cloud. They have a single master data extension for all of their subscribers. When a subscriber opts in to receive communications, they will receive a monthly newsletter, weekly promotions, and a birthday email.
What is the optimal way to manage unsubscribes by communication type?
Northern Trail Outfitters sends order confirmations to customers who have made online purchases. Delivery of these emails must follow the `Transactional` CAN-
SPAM requirements.
What feature should the marketer use?